St. Charles, IL--Holstein Association USA brought its annual national convention to St. Charles from June 23rd-June 26th; the event utilized both Pheasant Run Resort and the Kane County Fairgrounds. Mayor Raymond Rogina and Illinois Department of Agriculture’s Director Philip Nelson addressed the 130th annual Holstein meeting at Pheasant Run Resort on Thursday, June 25th.
Headquartered in Brattleboro, VT, Holstein Association USA boasts over 20,000 adult members and 8,000 junior members nationally who have a strong interest in breeding, raising, and milking registered Holstein cattle.
Holstein’s National Junior Convention, which was being held simultaneously with the main event, allowed younger members to showcase their skills and resumes while networking with peers from across the country.
Several unique tour experiences were offered to attendees during their stay. A few of the more notable destinations included Golden Oaks Farm, Volo Auto Museum, Shedd Aquarium, and the Field Museum.
Kane County Fairgrounds was the site for the National Holstein Convention Sale on June 26th. The standing-room only event saw the exchange of over 100 cattle with an average selling price of $9,800.
In total, the event consumed 1,388 guest rooms throughout the week to accommodate an estimated 1,086 attendees. Local visitor bureau officials state that the National Convention brought in approximately $666,528 of potential direct spending to the Greater St. Charles area.
The Pheasant Run Resort and the Greater St. Charles Convention & Visitors Bureau (SCCVB) have been working with representatives of the Holstein Association to bring this event to the area since 2012. Several complimentary services were provided by the SCCVB during the process including provision of off-site activity options, recommendations of local services, and coordination with the mayor’s office.
The SCCVB is funded by the Illinois Office of Tourism and a portion of the hotel/motel tax collected by St. Charles hotels to promote Greater St. Charles as a destination for leisure tourists, meetings, conventions, sports events, and motor-coach trips. For additional information regarding the bureau’s marketing and sales activities, contact the bureau at 630-377-6161 or visit www.visitstcharles.com.